Corporate culture
HAIYU CULTURE
Good News | Haiyu Co., Ltd.’s “Haiyu” brand has been recognized as a member of the seventh batch of “Shandong Time-Honored Brands,” further enhancing its legacy of artisanal excellence.
2026-07-04
Good News | Haiyu Co., Ltd.’s “Haiyu” brand has been recognized as a member of the seventh batch of “Shandong Time-Honored Brands,” further enhancing its legacy of artisanal excellence.
Recently, the Department of Commerce, the Department of Finance, the Department of Culture and Tourism, the Market Supervision Administration, and the Archives of Shandong Province jointly issued the “Notice on the Announcement of the Seventh Batch of Shandong Time-Honored Brands.” The “Haiyu” brand, under Haiyu Co., Ltd., was successfully included in the seventh list of “Shandong Time-Honored Brands.” This prestigious provincial-level recognition reflects the high regard accorded to Haiyu by the industry, the government, and its broad customer base—acknowledging the company’s decades-long commitment to craftsmanship and its steadfast dedication to the real economy.
“Time-Honored Brand of Shandong” is an official honor conferred by the Shandong Provincial Government, recognizing enterprises that embody the commercial heritage of Qilu and combine historical depth with strong brand value. The selection process is rigorous, evaluating candidates across multiple dimensions—including brand longevity, cultural inheritance, distinctive craftsmanship, market reputation, and business development. This year, only 96 companies across the province were awarded this prestigious distinction, underscoring its high caliber. Since its inception, Haiyu Co., Ltd. has remained true to its original mission in the real economy, grounding itself in meticulous craftsmanship, preserving time‑tested techniques, and deeply engaging with industry advancement. Through sustained efforts in product innovation, quality control, cultural preservation, and strategic business practices, the company has, over the years, cultivated a unique brand legacy and robust industrial strength that are distinctly its own.
After decades of dedicated effort, Haiyu Co., Ltd. has remained committed to upholding time-honored traditions while embracing innovation—preserving the essence of traditional craftsmanship while adopting modern production methods and digital brand management. On the product front, the company rigorously controls every stage of manufacturing, delivering stable, reliable products that earn the trust of the market. Culturally, it delves deeply into its brand’s history, maps out the trajectory of corporate development, and carries forward the spirit of artisanal excellence. In terms of growth, the company keeps pace with contemporary trends, expands its market channels, and steadily enhances its brand influence. With tangible business results and a well‑earned reputation among consumers, it successfully passed the rigorous multi‑level evaluation for “Shandong Time‑Honored Brand” and has been officially recognized as a provincial‑level time‑honored enterprise.
This recognition as a “Time-Honored Brand of Shandong” marks a new milestone in Haiyu Shares’ brand‑building journey and carries with it a profound sense of responsibility. Moving forward, the company will take this honor as a fresh starting point: steadfastly preserving the cultural heritage of this time‑honored brand, delving deeply into its historical and cultural essence, and ensuring the inheritance and protection of traditional crafts; adhering to innovation‑driven development, integrating time‑tested strengths with modern technologies and emerging consumer trends, and continuously upgrading both products and services; and remaining true to its original commitment to integrity, further enhancing the golden reputation of the “Haiyu” brand. By delivering products that meet even higher standards and services of superior quality, the company will reciprocate the support of all sectors of society, carry forward the artisan spirit of Qilu Industries, and write a new chapter in the high‑quality development of this venerable brand.
We extend our heartfelt gratitude to the competent authorities at all levels for their meticulous guidance, and to all our partners and valued customers for their enduring trust and steadfast support. Haivu Co., Ltd. will live up to the honor of being a “Time-Honored Brand of Shandong,” pressing forward with determination and pursuing steady, long-term success.
